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Please write in five or six well-written paragraphs. How should marketers respon

Please write in five or six well-written paragraphs. How should marketers respond to unpredictable disruptions from the natural environment? You may want to include in your discussion. The consumer movement toward environmental sustainability.

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Part B: Developing Marketing Strategies Overview Using the same hypothetical com

Part B: Developing Marketing Strategies
Overview
Using the same hypothetical company from Part A: Marketing Plan Input, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.
Note: You should make all assumptions needed for the completion of this assignment.
Instructions
Create the second part of your marketing plan in 5–7 pages using the Part B Marketing Plan Template [DOCX]:
1. Explain how you will use the feedback you received on Part A of your marketing plan to improve your plan
2. Develop a branding strategy for the product or service that covers the brand name, logo, slogan, and at least one brand extension.
3. Analyze the primary and secondary markets that will be targeted, including the demographic profile (age, gender, ethnicity), psychographic, professional, and geographic profiles.
4. Prepare a positioning statement that depicts a specific position using a perceptual map that shows a company’s position against its competitors.
5. Explain the main reasons why the brand name, logo, slogan, brand extension, and positioning statement are right for the identified target market.
6. Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment.

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Marketing

Part 1 – Objective SM view: – list three (3) social media platforms that are sti

Part 1 – Objective SM view:
– list three (3) social media platforms that are still growing/or emerging / or outperforming – where YOU THINK the majority of interactions, messaging, spending will be. This – is based on your previous courses, your awareness of technologies, your previously learned analytics and audience mapping. You can also use the examples/charts/hand-outs that were provided earlier in the class, or general trends. List WHY you think those platforms are still growing/emerging in size and influence.
(each paragraph can be about 500 words)
Part 2 – Conclusion:
– to the best of your ability, predict the future of social media platforms and messaging. Imagine where they’ll be in 3-5 years. Who keeps growing; who collapses – and WHY.
(conclusion can be about 200 words).

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Marketing

please answer both questions seperately 2 sources each 1. The Conscious Capital

please answer both questions seperately
2 sources each
1. The Conscious Capitalism simulation involves business-to-business (B2B) marketing of computer products. Social media is often considered for business-to-consumer (B2C) marketing. Does social media marketing work in the B2B marketplace? Considering the assigned articles, how does social media compare to other channels for B2B marketing? Summarize a conclusion from an assigned article and add your own interpretation of social media for B2B. Provide at least two specific examples of how might you use social media marketing in the Conscious Capitalism simulation to build relationships with business buyers. Defend your choices.
2.Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?

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Marketing

Describe particular mobile moments that come up for a marketing manager or sales

Describe particular mobile moments that come up for a marketing manager or salesperson that could be supported by a MobileFirst application. this is question you are doing it
chapter 2 question
In your view, how would purchasing managers view the option of buying from AmazonSupply versus Fastenal?

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Marketing

Your group are a small marketing agency which has been engaged to develop a comp

Your group are a small marketing agency which has been engaged to develop a comprehensive integrated marketing campaign for a recent acquired restaurant in South Charlotte. The restaurant will be a casual, modern-American theme, called ‘Down Town Bar & Grill’. The restaurant seats 120 across a bar/ restaurant area and attached outdoor patio. The restaurant will be located at the corner of Hayne St & Franklin St in Monroe town centre, NC. You have been asked to develop and present a full marketing proposal for the clients, the owners of the restaurant, using the details below.
The following paper must discuss the following points
– Techonological analysis (E-commerce, Databases/ research, Mass customisation and Customise your stay)
How they would work individually and together. List advantages and why it would be good for the restaurant.
– Physical environmental
list sources in alphabetical order

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Marketing

In this assignment, you will synthesize what you have learned and discussed abou

In this assignment, you will synthesize what you have learned and discussed about the ViSenze case to come up with some final recommendations. See below for specific details and requirements:
Requirements: Write a 2-pager that answers the questions below. This is an Individual assignment.
Should ViSenze expand its offering for a new demographic segment? Will it need to design new solutions to meet the needs of a new customer segment?
You should consider the readings for this module including the Henning Website and Vogue article.
Put the 2-pager in the Dropbox on BB by the due date (after synchronous session).

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Marketing

Please provide sufficient answers to the following 10 questions. Please type yo

Please provide sufficient answers to the following 10 questions.
Please type your answers in a Word document
1. How is the definition of sports marketing related to the three distinct types of sports consumers?
2. Discuss the conditions that must be satisfied under the sports marketing exchange process.
3. List the two different types of competition for the sports industry and discuss how these would affect your favorite NFL team.
4. List and describe the external contingencies that are associated with sports marketing.
5. List and describe the types of data collection techniques for marketing research.
6. Your boss at USA Sports Marketing Group has asked you to prepare a brief questionnaire (no more than eight questions) to determine the attitudes toward the WNBA. List the steps in preparing a questionnaire, and then write a questionnaire.
7. Define participant consumption behavior and briefly describe why sports marketers would need to understand this type of behavior.
8. In the textbook, a popular theory of human motivation (Maslow’s hierarchy of needs) is based on a set classification of needs. Using the social needs level, describe why a midlevel company executive would choose to play in a weekend golf charity sponsored by his company.
9. Explain how the diversion from everyday life factor for fan attendance could be associated with your favorite NCAA Division 1A football team (for example, Tarleton State).
10. Discuss the model of sportscape and describe why it is important to sports marketers. How could your favorite MLB team apply the sportscape model?

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Marketing

You MUST complete each response in the form of an essay. An essay is NOT a list.

You MUST complete each response in the form of an essay. An essay is NOT a list. An essay is a professional written response with multiple sentences. Responses should each be a MINIMUM of 5 sentences per question.
1.Using a company and one of its products (or services) as an example, identify in detail one way that social media marketing is similar to traditional marketing. Then, using a different company and product (or service) example, provide detailed insight regarding how social media marketing is different to traditional marketing.
2. Using two different companies and two different products (or services), name and describe in detail two BEST practices for social media marketing. One example must market to people under 25. The other example must market to people over 40 years old.
3. Describe in detail the difference between a business objective and a social media marketing objective.? Provide an example of each from the same company. The company example may include the same or different products (or services).
4. On which criteria will social media marketing objectives be judged? Use a current example to explain your answer with guidance on objectives from the textbook. (An example would be judging SMM around the Super Bowl *do not use this example!)
5. According to the Content Marketing Institute, what is the challenge for social media marketers when targeting an audience? Give examples of the challenge using two current company products or services. Details can be from the same company or different companies.
6. Identify the three elements of the Persona Development Cycle and apply each element, in detail, to a retailer (clothing, food & beverage, or restaurant). Do not use JetBlue.
7. Describe in detail four specific lessons to help you achieve your personal branding goals and relate those examples for you personally. Simply listing your response will earn you no points.
8. Describe in detail how either a fast-food company, quick dining restaurant, or grocery store successfully applies two elements of the social media marketing framework. You may NOT use Wendy’s as an example.
9. Explain why marketers looking to reach a global audience must consider social networks beyond Facebook and identify two examples of such networks. Give an example of a company using a non-US-owned social media marketing tool (such as TikTok *but do NOT use TikTok).
10. Describe in detail the benefits of microblogging on social networks for two companies.

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Marketing

This is a marketing analysis report . Please check the 3 pics for all the requir

This is a marketing analysis report . Please check the 3 pics for all the requirements. They are stated clearly . The one attached needs to be rewrite as the content are poor and lack of deep analysis . The product is already given and as well as the company .