Your task for this assignment is to write something you are passionate about. Your goal is to inspire the audience (i.e., me and your peers) to
change some aspect of ourselves, such as our behaviors, attitudes, opinions, beliefs, or values. You
should inspire us to want to learn more about your topic. You should convince us that your behaviors,
attitudes, opinions, beliefs, or values regarding the issue are right and worthy of adopting as our own.
Simply describing your passion is insufficient. Importantly, this speech is not about you; it is about
promoting your passion.
The purpose of the Pitch Assignment is to provide you an opportunity to hone your verbal and
written communication skills, which are cornerstones of effective leadership and the management of
organizational behavior. The importance of the quality of your verbal and written communication
cannot be overstated for your career and life. As such, this assignment explicitly requires you to craft,
examine, and develop the verbal and nonverbal content of your speech. Beyond improving
communication as a leadership skill, this project simultaneously gives you a platform to persuade
others about the importance of something you care about.
The first section of your pitch might relate a micro perspective, revealing your personal interest in
the topic via a story wherein you, another person, or some other entity (e.g., a company) act(s) as the
protagonist, thereby showing some personal connection to your passion. For example, suppose your
passion is maintaining a connection to your culture through the elders of your family. In that case, you
might tell a story about how you and your grandmother made some specific food item together when
you were a kid.
The second section might discuss your passion on a more macro scale. Thus, you might cover the
history leading up to its current state, what might happen in the future, and the ramifications (i.e.,
benefits, consequences, etc.) for your audience or the world at large of adhering to or disregarding. your ideas concerning the subject. You might provide statistics or pose and answer a rhetorical
The third section of your script should convey your “call-to-arms” to your audience, wherein you
provide us with specific, actionable, and feasible steps as a guide to change. In this section, you are
not providing reasons we should change. You should have provided any such reason(s) in the previous
section(s). Rather, you are telling us directly how to do so. Your call-to-arms should be approximately
one-quarter to one-third of your pitch.
When crafting your pitch, remember that each element (section, paragraph, sentence) should serve
a specific purpose. You should not have a single run-on paragraph comprising your entire pitch. Each
paragraph should begin with a topic sentence, and every sentence within each paragraph should relate
to and support that topic sentence. Remember that your ultimate purpose is to compel your audience
to change. Anything that does not serve that purpose should be revised or eliminated. Please ensure
that you cite any sources of information you use to write your pitch. Do not directly quote any sources
unless you are using a short excerpt of perhaps 10-15 words