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Market Entry: How Netflix can adapt to the needs of the Indian market and differentiate itself in a crowded field without straying too far from its global strategy.

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Introduction/Background information – include relevant facts and issues on company. Competitors, industry
Financial Analyses – Provide answers based on both qualitative and quantitative analyses to the following:Competing on Agility: the sources of Netflix’s agility, including its focused strategy and corporate culture. Corporate Culture: Should the company empower Indian managers to make decisions that are right for that market (e.g., introduce advertisements, offer sports content) but run counter to Netflix’s strategy?
Market Entry: How Netflix can adapt to the needs of the Indian market and differentiate itself in a crowded field without straying too far from its global strategy.
Use a simple break-even analysis model incorporating average price, number of subscribers, churn rates, and expected fixed and marginal costs.
Recommendation/Solution –Provide one justifiable and realistic solution to the problem; explain the reasons behind the proposed solution; support this solution with justification and include relevant theoretical concepts as well as the results of your research.
Figures and tables could be placed in an appendix at the end of the paper but preferably incorporated in the body where appropriate. All figures and tables must be numbered and all pages, including pages with tables and figures must be numbered. I also attached the past case reports I’ve done for reference: Hertz and Amazon

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