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Case 1: Viridity Energy: The Challenge and Opportunity of Promoting Clean Energy Solutions. Laszlo, Chris; Chandrachud, Anshuman; Ghatge, Indrajeet. Case No. 9B12M035. Published 5/9/2012, Revised 4/18/2012. Richard Ivey School of Business, 2011. (14 pages). Course Objectives:
·Synthesize the integration of marketing theories and process development to achieve competitive advantage
·Analyze marketing and operations functions to establish a value-creation system
Your paper should be in APA format. In research all work is in APA, each assignment is also an opportunity to practice APA style writing and formatting.
Total 4-5 pages.
UIU believes in “writing across the curriculum.” Spelling, grammar, word choice and other indicators of writing quality are part of the grade for each graded written report. Ten of the course points for this assignment will be assigned for writing according to the following criteria:
Overall Quality of Topic Content 70%
Written Skills- Vocabulary and Usage 10%
Spelling and Grammar 10%
Citing and Referencing per APA Format 5%
Conformance to APA Style 5%