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Identify how ethos, pathos, or logos are used for each advertising slogan. Example: Slogan: Michelin, Because so much is riding on your tires: Type: Pathos. Effect on Audience: This makes the audience want to buy good tires to protect themselves and their passengers Slogan: Being proud is strong, Making others proud Amy is strong
Effect on Audience:?
Slogan: Will you save me? Over 20% of Yellowstone Wolves have been killed and still counting
Effect on Audience:? Slogan: Crest: The dentist’s choice for fighting cavities
Effect on Audience:? Below are examples of anti-fast food campaigns. Examine the images below, then identify the rhetorical strategy used and explain whether or not you think the ad is effective.
Image 1: Portions have grown etc.
Rhetorical strategy: Ethos, Pathos, or Logos Explanation and Effectiveness:
Image 2: Image not included
McDonald’s Anti Fast food campaign: 1 (2 Mcdonalds burgers as the 00) %= FAT Rhetorical Strategy: Ethos, pathos, or logos
Explanation and Effectiveness:
Image 3: Advertisements vs Actual burger Rhetorical Strategy: Ethos, Pathos, or Logos
Explanation and Effectiveness Elaborate:
Which anti-fast food campaign was the most effective? Explain
How does the use of Ethos, pathos, and/or logos help communicate the central ideas in these anti-fast food campaigns? Find an Anti-Fast food Campaign on the internet
Choose one campaign and identify the following elements:
Rhetorical Strategy: Ethos Pathos or Logos
How effective was the rhetorical strategy in the campaign you chose?
Briefly describe the campaign. What visuals were used to convey the purpose of the campaign. Why did you choose this campaign?