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You should do additional research on whichever campaign you choose. In your paper, you should cite at least 3 credible sources related to the campaign, not including the link provided (which should also be cited).
Your paper should address the following:
Summary of the campaign
What is the central message of the campaign? Which peripheral cues are used?
Assess the effectiveness of the campaign? Which IBP tools are used?
How could the campaign have been improved? What other IBP tools could have been employed?
The paper should be no less than 3 pages, double-spaced. Use 12 point, Times New Roman font. Additionally, your paper should be completed using APA formatting guidelines. In-text citations should be used throughout. All sources, including websites, should be cited appropriately. Please consult the Purdue OWL (Links to an external site.) for APA guidelines.